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CBTS Achieves New Sustainable Business Practices through a Cisco Sustainability Specialization

Recently, CBTS earned a Sustainability Specialization with Cisco. The specialization is a training program for Cisco’s partners in sustainable business practices such as the circular economy, achieving sustainability goals, and meeting government environmental mandates. The timing is vital. According to experts, the circular economy will reach a market value of $4.5 trillion by 2030. This also comes as governments and markets shift strategies to address environmental concerns on an unprecedented scale.

Cisco environmental sustainability specialization emblem for sustainable business practices

Download the Environmental Sustainability Specialization and Takeback Incentive Ebook now.

As a part of the Sustainability Specialization, CBTS signed onto Cisco’s Sustainability Pledge. The goals outlined in this pledge include:

  • Achieving net zero across Scope 1, 2, and 3 emissions by 2040.
  • Ensuring 100% of its products and packaging incorporate Circular Design Principles by FY2025.
  • Accomplishing 100% return on end-of-use hardware.

“We are proud to earn this specialization, which supports our sustainability leadership and helps our clients reduce their environmental footprint by ensuring the technology they consume is reused or recycled,” said Jeff Lackey, President of CBTS.

This blog will examine details of the sustainable business practices that the Sustainability Specialization emphasizes. Additionally, we will explore the business opportunities unlocked for CBTS and their partners by participating.

The takeback incentive

Cisco’s Takeback Incentive is a program that offers discounts of up to 7% on newly registered products. The products return to Cisco at the end of use, and the discount is applied to replacement products.

The Takeback Incentive illustrates a dedication to the circular economy. Keeping hardware out of landfills through remanufacturing or recycling is a powerful way to generate cost-effective, sustainable business practices and pass those savings onto partners.

The Takeback Incentive also protects against hardware ending up on the gray market. Illegal hardware sales are estimated to be $2.5-3B yearly. The Takeback Incentive closes that loop and stamps down on bootleg competition.

Learn about CBTS social impact initiatives.

How sustainable business practices generate new opportunities

The Sustainability Specialization creates opportunities for CBTS and its partners to stand out from the competition in many ways, including:

Meet government requirements

Governments across the globe are creating new stimuli designed to encourage growth in green business and sustainability. Companies can access these funds by participating in programs like Cisco’s Takeback Initiative.

Enter new lines of business

Companies actively seek new ways to transform business practices through environmental and social good programs (ESG). Engaging in the circular economy and sustainable business practices is socially responsible and can be an icebreaker when reaching out to new business prospects. If nothing else, the Cisco Sustainability Specialization is a conversation starter for sales teams.

Expand service offerings

Customers often don’t know what to do with old hardware. Takeback programs are a great way to boost service levels and add value to existing customer relationships. Advising customers on ways to reuse, recycle, or refurbish obsolete technology are other ways to leverage the Sustainability Specialization.

Support partners’ efforts to reduce carbon emissions

Reducing emissions is vital for the world—and businesses in particular. CBTS is pleased to be able to advise its clients and partners with the expertise gained through this Specialization.

Win more proposals

A growing trend among businesses is to only source from sustainable and socially responsible companies. Certifications like this one from Cisco build credibility and meet customer expectations.

Also read: How Cisco Meraki + CBTS NaaS team up to deliver cost-efficient modernization for your network

Working towards a circular economy

Across the globe, companies of all shapes and sizes are stepping up to meet the threat posed by climate change. However, the time is fast approaching when companies who are not rapidly evolving to embrace sustainable business practices will be left in the dust.

According to an internal survey at Cisco, 41% of its partners were already engaged in some form of takeback or recycling services, and 45% expected to generate significant revenue from sustainability offerings.

CBTS is proud to offer a range of technology services for clients looking to advance their application modernization journey, including consulting, cloud, security, communications, and infrastructure solutions. A team of CBTS experts manages all services. The Sustainability Specialization from Cisco is only the latest in a long and fruitful partnership with Cisco. Additionally, CBTS has dozens of strategic partnerships with industry leaders, including Microsoft, Dell, Amazon, and many more.

Get in touch to see how CBTS can advise you on adopting sustainable technology business practices or providing other tech solutions.

A Message from our President about the Acquisition

I’m happy to announce a new chapter in CBTS’s history, following the close of our parent company’s acquisition by Macquarie Infrastructure Partners. This is great news for CBTS and our customers.

I know there are always questions and concerns when a company changes ownership. The purpose of this communication is to share important information with you about Macquarie, and to reinforce CBTS’ commitment to our business relationship with you going forward. 

Over the past four years, CBTS has grown from a regional IT provider into an international organization that supports customers across the globe. We continue to set new marks for customers gained and geographic reach expanded. Our financial performance has been outstanding.

I believe our new ownership structure will accelerate these trends by providing CBTS with increased financial flexibility to make strategic investments in our Communications, Cloud, Consulting Services, Security, and Infrastructure practices.

Critically, the transaction also strengthens our ability to invest in current employees – and attract new talent – to ensure that we are consistently providing an outstanding Customer Experience. CBTS has always differentiated itself through a focus on being a true business partner, and by empowering our employees to put the customer at the center of every decision we make. In that respect, our operations will continue to function business-as-usual, with the same high levels of support you have come to expect from CBTS. 

On a personal note, I helped launch CBTS and have watched the company grow and evolve over the years into a global provider of IT services and solutions. This transaction with Macquarie marks an important and exciting inflection point for CBTS. And while change inevitably brings challenges, it also creates opportunities.

Consequently, my message to our team remains the same: Focus on the customer, anticipate and understand the customer’s needs, provide the right solutions, and deliver best-in-class service. This is the formula that has consistently created value for our customers, company, and investors. I couldn’t be more excited about what the future holds as we embark on this new chapter. On behalf of the 2,200 employees at CBTS and OnX Canada, thank you for your business, and we look forward to continuing to grow together.

Jeff Lackey, President CBTS

How a certified Microsoft partner can advance your digital disruption

The benefits of moving to the cloud are no longer a secret. Cloud services make everything easier for businesses and organizations of any size. The key to maximizing your benefits is making sure your transition to the cloud is customized to meet your specific business objectives and your environment becomes cloud efficient. To that end, it’s critical to find a Microsoft certified partner that helps you develop the right strategy and ensures a successful deployment.

A Microsoft certified partner can increase your efficiencies and improve your security posture
A Microsoft certified partner can increase your efficiencies and improve your security posture.

If you’re like most organizations moving to the cloud, your first step will be an Office 365 migration for collaboration and communication solutions. Microsoft’s Office 365 productivity suite is one of the most powerful business tools available. According to Gartner, nearly three-quarters of all medium and large organizations in the U.S. use the platform, particularly in areas like healthcare and finance, which have seen usage double over the last two years. 

An end-to-end solution provider 

A qualified Microsoft certified partner can offer informed recommendations based on their ability to capture a holistic view of your IT environment’s infrastructure and applications to provide a modernization roadmap for your journey to the cloud.  A Microsoft certified partner should have the proven experience and certified expertise to assess your environment, look at every workload application, and determine what’s ideal for the cloud and what is not. Even if you’re already using Microsoft, a Microsoft certified partner can increase your efficiencies, lower costs, and improve your security posture. 

Also read: Efficiency, security, and savings are in reach with managed database services

Leverage the experience of a 15 year partnership with Microsoft
  • Microsoft licensing optimization
  • Managed Azure Cloud
  • Collaboration and Communications
  • Application Development and Consulting Services

Why invest in a Microsoft certified partner?

There are many benefits to partnering with an experienced Microsoft Cloud Solution Provider, including:


Only pay for what you need. Take Office 365, for example. If you had 1,000 Office 365 licenses and needed to increase that by 50 licenses for a big project but wanted to drop it back to down to 1,000 afterward, you can. When using Azure, you only pay for what you use, just like an electric bill.

Logical billing.

Every month, you’ll receive a bill for the communication licenses you used and/or the amount of Azure you utilized. Gone are the days of upfront licensing costs.

Superior Microsoft support.

Your Microsoft certified partner also acts as your support team. When necessary, your partner deals with Microsoft on your behalf. This ensures a resolution that can occur in a matter of hours vs. days or longer.

Trusted advisors.

You may be aware that Microsoft’s service offerings and licensing can be complex. With a Microsoft certified partner, you have an experienced guide that is able to evaluate your options and enable you to maximize your technology investment.

Right-size your Microsoft environment

Whether your organization’s IT infrastructure is on-premises, in the cloud, or uses a hybrid model, CBTS—as a Microsoft certified partner—can customize solutions to fit your unique needs. If you’re unsure of what you need, no worries. CBTS has the expertise to evaluate and recommend agile solutions that meet your currents needs and can easily scale. 

If you already use at least one Microsoft solution, CBTS would love to show you how to get the most out of your investment. You’ll be surprised at how unlocking the full potential of your current Microsoft solution can transform your organizational digital disruption.

Contact CBTS  for assistance with finding a Microsoft certified partner and streamlining your cloud migration

Continue reading:

Learn what the power of a fully managed Microsoft Azure cloud platform can do for your organization

Leverage Office 365 to transform your business

How CBTS is integrating Hosted UCaaS with Microsoft Teams

Frost & Sullivan report places CBTS in top bracket for UCaaS innovation and growth

The past year has seen a meteoric rise in the demand for, and proliferation of, remote collaboration technology as organizations of every size, shape, and type have scrambled to meet the challenges presented by the COVID-19 pandemic.

As an influential figure in this rapidly shifting atmosphere, CBTS has been recognized for its efforts in providing access to revolutionary solutions for mid-size and enterprise businesses.

Market research and business consulting firm Frost & Sullivan recently placed CBTS within the top quadrant of the 2020 Frost Radar™ for growth and innovation in Hosted IP Telephony and Unified Communications as a Service [UCaaS] for North America.

“CBTS differentiates from its competitors with its broad cloud, infrastructure, communications, and consulting expertise, and its unique ability to leverage the resources of a large organization and nimbleness of an entrepreneurial company culture to deliver excellent customer value. With its rich portfolio of cloud communications, collaboration and contact center solutions CBTS can effectively address the diverse needs of a broad customer spectrum—from SMB to large enterprise and from private to public companies. CBTS also stands out with its tailored approach to different industries. Specialized teams of vertical industry experts enable CBTS to custom-tailor solutions for SLED, healthcare, retail and other verticals’ highly specific requirements.”

Elka Popova
Vice President and Senior Fellow, Digital Transformation of Frost & Sullivan

The report further explores the tumultuous but opportunity-rich environment that managed service providers currently find themselves in.

“Digital technologies, including cloud communications solutions, have captured the spotlight in this time of crisis,” the study reads in part. “At the time this study is publishing, the global pandemic is already experiencing a second wave, which means that most businesses will be unable to resume normal operations for the foreseeable future.”

Despite the myriad challenges presented by the pandemic in 2020, there is also significant room for growth that agile and forward-facing organizations may capitalize on.

Although cloud migration rates could be hampered by the current economic climate, the Frost Radar report suggests considerable growth potential for the UCaaS marketplace.

“In the near term, UCaaS solutions are likely to see pockets of rapid growth in certain customer segments and verticals,” the report reads. “Service providers leveraging modern cloud architectures and with the ability to deliver services over public broadband, on any connected device and network utilizing technologies like SD-WAN, are likely to better capitalize on the growing demand for hosted IP telephony and UCaaS than providers relying on managed circuits, premises-based infrastructure (e.g., session border controllers (SBCs) and desktop devices.”

Frost Radar Report: Benchmarking future growth potential - Click this banner to download the report

The report elaborates that in the future, diversified offerings and comprehensive service suites that offer “one-stop shopping” for clients, such as unified communications, contact center solutions, and collaboration toolkits, are likely to provide the broadest avenue toward sustainable growth.

“Going forward, providers with broader cloud services suites are likely to experience faster growth than those selling point solutions,” the report reads. “Integrated cloud collaboration suites such as Microsoft 365, Google Workspace, and Cisco Webex will gain traction as businesses seek to deliver more compelling user experiences whereby users can use a single pane of glass to access a variety of modalities including, voice, video, team messaging, SMS, and more.”

By leveraging technologies from trusted third-party vendors such as Cisco HCS, Cisco Broadworks, Microsoft Teams Voice, and Cisco Webex Calling, CBTS is able to offer the following solutions with unparalleled reliability:
  1. Hosted Enterprise UC
  2. Hosted UC
  3. Microsoft Teams Voice
  4. Cloud Calling

Additionally, CBTS spares no effort when consulting and collaborating with clients and partners in order to deliver superior business outcomes.

Contact us to find out how CBTS can prepare your organization for the future with tailored UCaaS solutions.


Community in 2020: we give where we live

CBTS is a global company with deep roots in our communities. The events of 2020 strengthened our resolve to “give where we live” and devote time and effort to the neighborhoods where we live, work, and do business.

We quickly adapted as restrictions created in response to a global pandemic halted plans for in-person events and activities. The company expanded on existing initiatives, sought and organized other opportunities, and we gave to those in need in a variety of ways.

  • United Way of Greater Cincinnati
    We raised $614,000 for the United Way of Greater Cincinnati’s fund raising campaign through employee contributions, exceeding our $600,000 corporate goal. This year’s United Way campaign came during an extremely challenging time as a result of the COVID-19 pandemic. Additionally, our company made a contribution of $250,000, plus a subsequent corporate pledge of $136,000 to help United Way close their funding gap.
  • Connect Our Students Program
    With Connect Our Students, parent company Cincinnati Bell partnered with Cincinnati Public Schools, Greater Cincinnati Foundation, United Way of Greater Cincinnati, and ComputerXpress to help thousands of K-12 public school students in Cincinnati and Northern Kentucky access free Internet connectivity at home in time for the 2020-21 school year. This program focused on increasing digital equity through pilot programs in Cincinnati and Northern Kentucky that will be tailored to meet the needs of local school districts.
  • CancerFree Kids
    We have supported CancerFree Kids for over a decade in its effort to eradicate cancer as a life-threatening disease in children by funding promising research that might otherwise go unfunded. This year we sponsored CFK’s annual Celebration of Champions Dinner, which raised a record $436,700.
  • Leukemia & Lymphoma Society
    At Leukemia & Lymphoma Society’s Light the Night—which went virtual for its October 8 event—our corporate team raised more than $13,000. We’re also proud to share that teammate Kat Taylor, Community Relations Manager, has been nominated for the Leukemia & Lymphoma Society 2021 Man & Woman of the Year. She will dedicate the next six months to fundraising for LLS.

Employees came through in so many other ways: fulfilling our ArtsWave fund raising pledge, helping Make-a-Wish wishes come true; delivering meals to local homeless shelters and families; tutoring students virtually; corresponding with local senior citizens who have been isolated by pandemic restrictions; completing our annual wish list drive for local families; answering calls for telethons supporting local charities; and joining the virtualized Heart Mini Marathon.

2020 has demanded more of each of us than at any time in recent memory. We are proud to have collectively accomplished so much for our communities; this year and we look forward to exceeding these efforts in 2021.

Also Read:

Surviving in 2020: Our Employees are at the Heart of Our Business

Thriving in 2020: Employee Resource Groups Cultivate our Culture

Surviving 2020: our employees are at the heart of our business

Our employees and how they responded to the events of 2020 personally and professionally mirror how CBTS has weathered the year: with the resilient attitude on which our customer-first approach is built. Like our company, they adapted, transformed, and rose to the occasion to support our clients and each other.

From the moment we went home, our leaders made internal communication a priority, and took care to encourage us to communicate with them. Early on, more than 1,200 employees posted on an internal Gratitude Wall, sharing the positives coming out of the situation. The company, in turn, is indescribably grateful to our employees not just for their hard work but also for speaking out and trusting the company to have their safety and comfort at heart.

Employees are at the heart of our business

Headsets and earbuds became our new work wear and our loved ones became our new office mates. We are now intimately familiar with connectivity, collaboration tools, alternative backgrounds, and when we are—and are not—on mute during a record number of Webex meetings. Through trial and error we improved how we operate remotely as we worked toward an effective and productive remote situation. If this crisis has a silver lining, it is that it gave us the opportunity to explore how to improve the collaboration and communication experience for our employees and enhance our remote work products and services for our clients.

The key to everything was and is communication. In response to the initial reports about COVID-19, company leaders acted quickly to issue travel restrictions and establish frequent communications with employees. By mid-March, we’d all gone home and begun adapting, hoping, and planning for a temporary situation. Daily emails from the CEO stimulated transparency throughout the entire company and frequent health alerts empowered our new work-from-home culture with news about COVID-19, changes in the company, and suggestions and resources to help us all take care of ourselves and remain connected, productive, and healthy.

While CBTS is primarily a technology company with powerful tools to enable collaboration and communication, it is the recognition that our people are essential to our success is what drives us to survive and thrive in 2020 and beyond.

Join our team! Visit our careers page.

Also Read:

Community in 2020: We Give Where We Live

Thriving in 2020: Employee Resource Groups Cultivate our Culture

Thriving in 2020: employee resource groups cultivate our culture

When it came to sustaining our employees beyond the necessities of work, our employee resource groups (ERGs) stepped up reconnect us in crucial ways and became essential to strengthening our new virtual culture.

Despite the social distancing, ERGs creatively continued their collective mission to foster diversity and inclusion efforts. In addition to numerous virtual happy hours and informative talks, our ERGs stayed active with these important activities and initiatives that impact our employees and our society as a whole in 2020, like:

  • BOLD, the ERG for Black employees, created and shared a video series in which local Black leaders and professionals shared their experiences in corporate America.
  • PRIDE, for LGBTQ+ employees and their allies, organized a month-long virtual Pride celebration in June that featured testimonials from company leaders and wrapped with a virtual Porch Party streamed to Facebook Live.
  • Conexión, which celebrates Hispanic culture, observed Hispanic Heritage Month virtually with weekly shares of Hispanic heroes, culture, language, and cooking classes as well as a campaign to support some Hispanic families that recently moved to the region.
  • BEAD, for employees with disabilities and their supporters, hosted panels and discussions during Mental Disability Awareness Week as well as a series of cooking classes.
  • VALOR, for Veterans and their supporters, hosted an inspiring talk with Ret. Army General Rick Lynch, a virtual event attended by more than 70 employees. Several members of the VALOR ERG canvassed a local cemetery over a month and then placed flags at veteran graves there for Veterans Day.

All of our employee resource groups found ways to keep their members connected with each other and with the community through other virtual events and volunteer work.

The pandemic transformed the workplace as we knew it in early 2020, shifting overnight to a work-from-home environment that practically erased the social interaction of the shared workspace, canceling casual conversations on the elevator, group lunches, and team meetings. The employee resource groups tackled our new work-from-home silos and proved that connections are made stronger when we embrace the diversity in our employees, customers, and community.

Also Read:

Community in 2020: We Give Where We Live

Surviving 2020: Our Employees are at the Heart of our Business

Responding to 2020: Shifting operations and supporting clients like superheroes

The COVID-19 pandemic provided an opportunity for successful organizations like CBTS to prove that they could scale, adapt, and transform when a crisis hit. Looking back, we remained nimble, responsive, and resilient to meet the challenges head on. We supported our clients to grow stronger and more prepared to tackle any business challenge in the future.

Early on, CBTS leaders had begun thinking about how we should respond to a potential pandemic. They quickly implemented travel restrictions and established transparent communication with employees and clients. As a company that sells and supports technology solutions, we were in a good place to switch our gears and pull those proverbial levers to seamlessly transition to a work-from-home situation.

However, a bigger challenge loomed: sustaining our clients’ trust in us to securely support those same technology solutions they rely on to keep their businesses moving and adapting to the new realities. Between a 24x7x365 enterprise network operations center and teams of engineers and specialists that collaborate on longer range solutions, CBTS provides a level of immediate response and quick resolution, which we could not and would not compromise.

Leveraging our agility, flexible delivery models, and client focus, we sent people and their access to technology home to resume the same standard of responsiveness, security, and attention to detail that our clients have come to expect. And we couldn’t be happier with the results.

Within a week of shifting operations, we were responding to clients in crisis, clients who were trying to meet the needs of their customers, patients, employees, students, faculty, and citizens. Just as quickly as the problems poured in, our teams met them head-on. A few of our successes include:

  • When a healthcare client needed a technology solution to help it rapidly expand its COVID pop-up clinics, our teams created and deployed a solution for secure connectivity and full access to hospital applications.
  • When schools were scrambling to adapt to remote learning, we provided hardware, software, connectivity, and support to enable teachers and students to quickly adapt.
  • When a public assistance service needed a remote option to check on seniors, we launched an Interactive Voice Response (IVR) solution in eight days.
  • One government-based client turned to us to securely connect their now-remote employees while another came to us to improve their call center capacity.

We are proud of our employees, who went above and beyond, worked through lunches, pulled long hours, and performed like the superheroes they are to quickly resolve each client issue. And we are grateful for our clients, who have trusted us to help them solve their business challenges, in 2020 and beyond. While we hope that we never see a year like this again, the changes we have had to make have made us a better, stronger company and partner to our clients.

Contact us today to learn more about how we can help your business become future-proof and ready to thrive in a crisis.

Also Read:

Community in 2020: We Give Where We Live

Surviving 2020: our employees are at the heart of our business

Thriving in 2020: Employee Resource Groups Cultivate our Culture

A message from our president about the acquisition

The key to finding the right SD-WAN provider for your organization

As cloud-based applications catch on in terms of both popularity and availability, the users who rely on them are expecting easier and more reliable access from any remote work situation they operate in.

Simultaneously, software-defined wide area network (SD-WAN) technology is solidifying its place as the leading solution for deploying and managing cloud-enabled network environments. Small, medium, and enterprise-level organizations alike are seeing the value in partnering with a qualified SD-WAN provider to enhance and simplify their cloud application and managed software processes.

Identifying and selecting the right partner for your managed SD-WAN needs is no simple matter, however. It’s crucial for organizations to have an intimate knowledge of their existing network architectures in order to find the best fit for their goals.

Not every provider has the expertise to smoothly transform a legacy Multiprotocol Label Switching (MPLS) network into a cloud-powered hybrid or SD-WAN architecture, regardless of the industry or vertical the client occupies. This requires a provider to work closely with the client’s IT teams to identify vulnerabilities, map out the existing network environment, and meticulously plot out a transition plan.

The right SD-WAN partner must also bring a critical eye and modern approach to your organization’s security situation. When designing and deploying an SD-WAN environment for your enterprise, solutions like Check Point Harmony Connect should be layered throughout the architecture of the managed service. In short, your SD-WAN provider should fully and comprehensively assess your existing network to not only optimize bandwidth but to safeguard data and applications as well, counseling you on where to layer on additional security measures when needed.

Additionally, a managed SD-WAN solution provider should offer a suite of services that achieve the end goal of freeing up your IT personnel and resources to focus less on mundane daily tasks and more on critical strategic business initiatives. A properly implemented SD-WAN environment can achieve this, but only if the provider works alongside your team throughout the entire deployment process by monitoring, maintaining, and updating the environment as necessary to ensure a smooth transition.

It’s a common misconception that after migrating to a Software as a Service (SaaS) SD-WAN model, organizations lose direct control over their network. This isn’t the case for experienced and proven SD-WAN providers, which partner closely with clients to co-manage the new network environment. In this manner, a truly collaborative SD-WAN solution combines the strengths and expertise of both client and provider to achieve the client’s long-term goals.

Contrary to some popular perceptions, SD-WAN is not a magic button that solves every networking difficulty with the press of a button, even when users are extensively trained and experienced in the operation of SD-WAN networking solutions. That’s why a qualified and trusted partner is so important to effect an orderly migration from legacy MPLS networking to a cloud-enabled SD-WAN environment while giving your organization a greater degree of flexibility and control over your network.

That’s where CBTS comes in. Whether your strategic goal is to cut down on operating expenses or greatly increase application uptime, CBTS will synergize with your IT infrastructure to formulate a customized SD-WAN solution that is tailor-made for your specific circumstances and needs. CBTS can also easily factor in and balance additional features like Voice over Internet Protocol (VoIP) and Unified Communications as a Service (UCaaS) as needed.

SD-WAN is defining both the present and future of enterprise networking and is creating exciting new opportunities, but it takes an expert guide to navigate these turbulent waters safely. Choose your partner carefully to get the most out of this cutting-edge technology.

Contact us for more information on finding the right SD-WAN provider for your organization.

How NaaS is putting the cloud within reach for every enterprise

Legacy networks, and the businesses that rely on them, are running out of juice. For the most part, these outdated network environments are simply not equipped to meet the high demand that exists today for reliable, full-spectrum communication capabilities. The spike in remote work situations during the COVID-19 pandemic has only intensified the demand for modern networking technology that enables seamless and user-friendly collaboration.

Network as a Service (NaaS) has emerged as a transformative solution to the flagging effectiveness of most legacy networks. NaaS works by leveraging the programming and connectivity power of the cloud to provide managed, cloud-based networking capabilities as a comprehensive service and a simple transport method.

Joe Putnik, chief innovation officer at CBTS, recently sat down with CIO Review to discuss new advances and developments in NaaS, which won CIO Review’s Product of the Year award.

When combined with other revolutionary solutions such as Software-Defined Wide Area Networks (SD-WAN) and Hosted Unified Communications (UC) and implemented by a trusted vending partner, NaaS is capable of completely reinventing any enterprise’s networking architecture. Indeed, reinvention is crucial at a time when organizations are settling into a semi-permanent state of remote operation in the face of the COVID crisis.

However, networking solutions are only effective when enabled by the correct hardware. That’s where Cisco Meraki comes in. A collection of scalable and secure network platforms for the future-focused enterprise, Meraki offers intuitive cloud integration, auto-provisioning, VPN, and other valuable capabilities. As an experienced partner for enterprise-level organizations as well as small- and medium-sized businesses, CBTS pairs the Cisco Meraki platform with its array of managed SD-WAN, Hosted UC, and NaaS services to deliver unparalleled results for clients.

CBTS has implemented its NaaS for more than 600 clients and more than 5,000 locations since it began offering the solution in 2016 and has achieved this milestone by partnering with other leaders in the market, including Cisco and Dell/VMware. CBTS is able to deploy solutions from these partner firms over any transport, from Multiprotocol Label Switching (MPLS) to 4G LTE. This flexibility makes CBTS an attractive provider for organizations of any size that are seeking a future-ready network architecture.

The CBTS NaaS solution arose from a need for a fully-managed, streamlined, and holistic approach to secure connectivity. Customers in multiple industries were seeking a method to address both their Wi-Fi and firewall concerns, which NaaS is purpose-built to solve. NaaS is also designed to be easily scaled for growth, a major benefit for small and midsize businesses (SMBs), especially those with a need to expand their networks to multiple locations or facilities.

From day one, the NaaS approach has been driven by the goal to simplify the lives and day-to-day processes of every client, regardless of the vertical they occupied or the size of their business. However, implementing a solution is only part of the equation. To ensure success for their clients, CBTS takes the initiative to establish a monitoring environment that allows for continuous system auditing, patching, and improvements to deliver the best experience possible for the client. CBTS accomplishes this by partnering with software company ServiceNow and creating automated monitoring processes that help clients proactively maintain their network environments and databases in the long term.

Commitment, flexibility, and collaboration are the keystones of the NaaS service that CBTS employs for all of its clients. By utilizing the latest technology available and anticipating the needs of its customers, CBTS stays ahead of the curve and consistently delivers intuitive, effective, and future-forward managed solutions for organizations of every size.

Contact us for more information on how CBTS can enable your network infrastructure to be smarter and simpler.