Six ways UCaaS drives business transformation

June 6, 2018
Tom Mangan

Hosting unified communications (UC) in the cloud turbocharges the effectiveness of video conferencing, voice over IP, messaging, and other UC tools.

An on-premises UC system has broad appeal because it streamlines communications and collaboration across an organization. Features like presence information, contact center and CRM integration, and advanced call forwarding make it easier for everybody to do their jobs.

However, on-site UC also introduces challenges that a cloud-based solution overcomes. For instance, investing in UC equipment, software, and support-staff expertise requires extensive budget resources. Once purchased, the technology must be maintained and updated. Moreover, the hardware starts approaching obsolescence within months of being installed. (Check out “4 ways your outdated voice solution is costing you money” to learn more.)

The standard pitch for cloud computing—switch to OpEx from CapEx, pay a predictable fee, use only the resources you need, and allow experts handle the hardware—also applies to cloud-based UC. These advantages sparked the rise of Unified Communications as a Service (UCaaS), which enables companies to centralize all their collaboration tools in a platform managed by UC experts.

UCaaS can transform your business in at least six ways:

1. Expanding opportunities

On-premises UC gives everyone within your organization access to a robust collaboration platform via tablets, PCs, smartphones, and VoIP handsets. But what about everybody else?  Wouldn’t it be nice to use the best collaboration tools with your vendors, suppliers, marketing agencies, and other third parties?

Centralized cloud computing makes it easier for companies to use APIs and other connective technologies to ensure that your collaboration platform can talk to people’s platforms or individual apps. What’s more, a UCaaS provider can streamline these connections as part of a suite of managed services.

2. Work smarter from nearly anywhere

Hosting your UC apps in the cloud means you can do business with anybody who has Internet access anywhere in the world. No matter where the people and partnerships you need are located, UCaaS can ensure that you make these connections.

Cloud connectivity can be a crucial advantage when companies require extraordinarily narrow or specific expertise. When your interface designer works for six months of the year in Iceland, or your security team operates out of Singapore, UCaaS is critical.

Furthermore, your people can take their work with them anywhere. When your production line goes down and the lead engineer is relaxing on the beach in Rio, UCaaS tools can come to the rescue. And if executives in a meeting need research data from an expert on the other end of the country, their expert can send them the information in real time. That allows leaders to make decisions faster and get more work done.

3. Creating seamless experiences

Your users shouldn’t have to master different interfaces on PCs, smartphones, and tablets. A well-designed UCaaS platform will make sure all these devices have intuitive user interfaces with a standard look and feel.

A standard interface reduces training time and gets new employees up to speed sooner. That improves customer service and enables more productive interactions with clients and partners.

4. Enjoying the latest technology

On-premises UC platforms oblige company IT teams to keep every app patched and up to date. Every device needs firmware updates, and all hardware must be repaired and maintained. Soon the technology becomes obsolete and requires replacement. If a company lacks the resources to do that, employees have to muddle through with tech that has aged beyond its expiration date.

UCaaS providers, by contrast, offer the latest technology and keep hardware and software current, patched, and secure.

5. Limiting security risks

Cloud providers share a powerful motivation to deploy the best security tools and enforce sound cyber hygiene. Companies are understandably reluctant to place essential technologies outside the confines of their organization, but these days, on-site tech has little inherent advantage in thwarting adversaries and cybercriminals.

System security is part of the package with UCaaS. Moreover, providers like CBTS likely have considerably more cyber-defense expertise than individual companies have.

6. Freeing up time

Installing, managing, and maintaining a UC system makes substantial demands on your IT team. Some of your best people might spend hours, days, or weeks on UC issues that distract them from the most productive use of their time: making your company more efficient and profitable.

It’s also worth considering the distraction that accompanies the installation of a new system. Your IT people can spend weeks fixing glitches and helping confused users. A UCaaS provider puts all those chores on their to-do list and removes them from yours.

The CBTS advantage in UCaaS

CBTS provides a comprehensive suite of unified communications technologies that deliver the advantages outlined here (and many more). We have decades of IT experience in communications and data centers, ensuring we have the skills to match your precise requirements.

Download our free eGuide to start your journey today.


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