Channel Partner Program

Access a wide variety of vendors, cutting-edge technologies, and advanced services

The Attributes of a Trusted Provider

Channel program

OEM multi-tool

CBTS solutions


Our certified partners

Elevating channel partnerships

Today’s trusted IT professional consultants and advisors hold high expectations of the partners they choose to put in front of their customers. Technology providers must meet these expectations in order to foster long term, productive relationships.

At CBTS, our channel partner program ensures mutually beneficial outcomes for trusted advisors, technology vendors, and customers. Discover how CBTS has become the go-to provider for complex customer engagements and multi-location retail deals and solving mission-critical business challenges.

Our differentiators in the Channel

CBTS by the numbers


Technology certifications

Dedicated employees

Enterprise clients


Annual revenue

The attributes of a trusted provider

Selecting a dependable IT services partner is essential for ensuring a positive experience and successful outcomes for your clients. These traits and our extensive industry experience embedded within our channel partner program should give you confidence in our ability to deliver high-quality solutions for your customers.

Consultative approach

Educates your customer, collaborates, and drills down to the business challenges.

Detailed project management

Respects their role, leads the process, and stays focused on the scope of engagement.

Vendor agnostic

Remains honest and upfront in making recommendations based on the best interest of the client.

Responsive and agile

We offer flexible consumption and financial models to help organizations transform and modernize.

Innovate, navigate, elevate: Your ultimate OEM multi-tool provider

As your dedicated OEM multi-tool provider, we empower you to seamlessly navigate your largest accounts, offering unparalleled support and groundbreaking solutions. Join us in redefining the possibilities and unlocking new horizons in the world of cutting-edge channel solutions.

The ultimate OEM multi-tool

Three ways we stand out from the others

We enable customer success by delivering modern technologies, broad expertise, and advanced services for complex environments.

Big enough to matter, small enough to flex

Our size, experience, and a variety of technical certifications allow us to address the most complex environments.

Innovating for exceptional business outcomes

We prioritize emerging technology, embrace a customer-centric approach, and deliver business outcomes tailored to each client’s intricate needs.

Broad experience in
every industry

Solving large, complex opportunities with industry-leading solutions for healthcare, retail, manufacturing, finance, and professional service organizations.


CBTS Strategic Solutions as a Service

Application services

Modernized applications for cloud-first environments

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Managed Cloud

Cloud solutions for your clients’ modern transformation

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Consulting & professional services

Optimize your digital environments with expert guidance

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Digital workplace

Optimize employee collaboration and improve productivity with innovative technologies

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Infrastructure as a Service

Create a secure, agile foundation for critical applications and infrastructure

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Managed services

Outsource monitoring, alerting, escalation, and remediation for mission-critical operations

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Advanced security solutions to protect against malicious activity

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“Parallel and CBTS became the single point of contact and the technology roadmap partner Donatos needed to build our Store of the Future. From supporting our corporate strategies for unified commerce and enhanced customer experience, to franchise growth, to streamlining the entirety of services and support to save us both money and time, the overall solution has certainly met our expectations.”

Larry Beckwith, Vice President of Information Services

CBTS Awards and Recognition

Feb 2020

CBTS invests in AVANT's Dallas, TX BattleLab
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Aug 2020

CBTS recognized with the Best Engineering Team Award
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Sept 2020

CBTS channel partner awarded Excellence in Digital Services Award
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Oct 2020

CBTS recognized with AVANT’s first ever Annual Hustle Award
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Sept 2021

CBTS wins AVANT's Annual Hustle Award a second time
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March 2022

CBTS’ Matt Douglass Awarded TBI's Channel Powerhouse of the Year
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Oct 2023

Matt Douglass: Three-time Top Solution Engineer by AVANT
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Dec 2023

CBTS awarded Palo Alto Networks 2023 North America Service Provider Partner of the Year
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April 2024

CBTS wins Software Defined Edge VMware Partner of the Year North America 2023
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Certification enables you to become an industry leader

Certification is a key initiative designed to enable Trusted Advisors and Technology Solutions Distributors to be tested and vetted as experts of CBTS Services. In our Certified Channel Partner Program, CBTS enables our partners to become heroes to their customers.

Certified Channel Partners have completed comprehensive training, successfully passed a proficiency test administered by the CBTS engineering team, and have full toolset access to technology equipment.

CBTS Certified Partners

NaaS Certified Partners

SD-WAN Certified Partners

UCaaS Certified Partners

Network security Certified Partners