CBTS proudly announces that CRN®—a brand of The Channel Company—has selected Rob Messmer, Sales Vice President & Channel Chief, for inclusion on the prestigious Channel Chiefs list for the second consecutive year.
This annual recognition celebrates IT vendors and distribution executives who are shaping channel strategy and driving innovation and partnership across the industry.
Messmer’s recognition highlights his continued leadership and strategic influence across the IT channel, underscoring his commitment to partner success and positioning CBTS as a trusted partner to solution providers across North America.
“Our partners are at the heart of everything we do,” said Messmer. “This recognition reflects the collective effort of our Channel team and the incredible partners we serve. Every day we strive to ‘Make Our Partners Heroes,’ a mindset that elevates how technology is delivered and consumed across the industry.”
Under his direction, the CBTS Indirect Channel has consistently exceeded performance goals, driven growth in managed services, and strengthened partner engagement through a collaborative, consultative approach.
With more than two decades of experience, Rob has played a pivotal role in expanding the company’s partner ecosystem and building a culture around teamwork and shared success. Beyond his professional impact, Messmer also founded Running the Channel, a community initiative that connects and unites industry leaders.
CRN’s 2026 Channel Chiefs list highlights top executives who have made significant contributions to solution provider success, fostering innovation and long-term growth in a rapidly changing technology landscape. CBTS congratulates Rob Messmer on this well-deserved honor and celebrates his ongoing leadership in advancing the channel agenda.
“Leaders recognized as CRN Channel Chiefs this year have demonstrated unwavering commitment to their partners and the broader IT channel. Their vision, passion and drive for innovation continue to shape the future of our industry. We are proud to celebrate their achievements and the positive impact they make every day,” said Jennifer Follett, Vice President, U.S. Content, Executive Editor, CRN.
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
