The past year has seen a meteoric rise in the demand for, and proliferation of, remote collaboration technology as organizations of every size, shape, and type have scrambled to meet the challenges presented by the COVID-19 pandemic.
As an influential figure in this rapidly shifting atmosphere, CBTS has been recognized for its efforts in providing access to revolutionary solutions for mid-size and enterprise businesses.
Market research and business consulting firm Frost & Sullivan recently placed CBTS within the top quadrant of the 2020 Frost Radar™ for growth and innovation in Hosted IP Telephony and Unified Communications as a Service [UCaaS] for North America.
“CBTS differentiates from its competitors with its broad cloud, infrastructure, communications, and consulting expertise, and its unique ability to leverage the resources of a large organization and nimbleness of an entrepreneurial company culture to deliver excellent customer value. With its rich portfolio of cloud communications, collaboration and contact center solutions CBTS can effectively address the diverse needs of a broad customer spectrum—from SMB to large enterprise and from private to public companies. CBTS also stands out with its tailored approach to different industries. Specialized teams of vertical industry experts enable CBTS to custom-tailor solutions for SLED, healthcare, retail and other verticals’ highly specific requirements.”
Elka Popova
Vice President and Senior Fellow, Digital Transformation of Frost & Sullivan
The report further explores the tumultuous but opportunity-rich environment that managed service providers currently find themselves in.
“Digital technologies, including cloud communications solutions, have captured the spotlight in this time of crisis,” the study reads in part. “At the time this study is publishing, the global pandemic is already experiencing a second wave, which means that most businesses will be unable to resume normal operations for the foreseeable future.”
Despite the myriad challenges presented by the pandemic in 2020, there is also significant room for growth that agile and forward-facing organizations may capitalize on.
Although cloud migration rates could be hampered by the current economic climate, the Frost Radar report suggests considerable growth potential for the UCaaS marketplace.
“In the near term, UCaaS solutions are likely to see pockets of rapid growth in certain customer segments and verticals,” the report reads. “Service providers leveraging modern cloud architectures and with the ability to deliver services over public broadband, on any connected device and network utilizing technologies like SD-WAN, are likely to better capitalize on the growing demand for hosted IP telephony and UCaaS than providers relying on managed circuits, premises-based infrastructure (e.g., session border controllers (SBCs) and desktop devices.”
The report elaborates that in the future, diversified offerings and comprehensive service suites that offer “one-stop shopping” for clients, such as unified communications, contact center solutions, and collaboration toolkits, are likely to provide the broadest avenue toward sustainable growth.
“Going forward, providers with broader cloud services suites are likely to experience faster growth than those selling point solutions,” the report reads. “Integrated cloud collaboration suites such as Microsoft 365, Google Workspace, and Cisco Webex will gain traction as businesses seek to deliver more compelling user experiences whereby users can use a single pane of glass to access a variety of modalities including, voice, video, team messaging, SMS, and more.”
Contact us to find out how CBTS can prepare your organization for the future with tailored UCaaS solutions.