Our Core Values
The core values that drive innovation at CBTS

Overview
Speed of Execution & Agility
Putting Customers First
Accountability
Relentless Excellence
& Innovation
Kindness & Trust
OVERVIEW
Our positions
Our SPARK core values are not just guiding principles but the driving force behind our vision to help clients achieve successful and measurable outcomes. These values shape our actions and decisions each day, ensuring that we consistently deliver high-quality solutions and exceptional service to our clients.

CORE VALUES

S – Speed of Execution & Agility
In today’s fast-paced world, delivering exceptional value quickly and efficiently is essential, which is why CBTS prioritizes high-impact tasks, embraces change, and keeps stakeholders aligned to respond promptly to clients’ needs.
Don’t wait until tomorrow to accomplish what you can today!
CORE VALUES

P – Putting Customers First
We prioritize our clients’ needs, satisfaction, and success in every decision, action, and interaction, fostering strong relationships through proactive customer service and creating an inclusive workplace.
Place customers at the heart of everything you do!
CORE VALUES

A – Accountability
At CBTS, taking responsibility for our actions, decisions, and outcomes is paramount; we meet deadlines, deliver quality work, follow through on commitments, and encourage accountability in ourselves and our colleagues to consistently meet and exceed our clients’ expectations through open communication, ethical decision-making, and maintaining high standards.
Own what you do and do what is right for the organization!
CORE VALUES

R – Relentless Excellence & Innovation
Collectively, we set high standards, seek feedback, and experiment with new ideas to find innovative solutions to challenges, pushing boundaries and embracing change to stay ahead in a competitive world while delivering cutting-edge solutions to our clients.
Ask yourself, “can this be done better?”
Keep pushing until the answer is no!
CORE VALUES

K – Kindness and Trust
We believe that treating everyone with respect, empathy, and fairness is fundamental to building strong relationships based on honesty and reliability; we make people feel valued and safe, listen actively, and encourage teamwork, thereby enhancing our internal brand and strengthening the bond we share with our clients.
Treat people how they like to be treated!