Network solution for retailers delivers sales

January 14, 2019
Grey Borneman

CBTS delivers the right network solution for retailers of all sizes. A bookseller with multiple locations recently worked with CBTS to find a more reliable voice and network solution. The retailer had a multiprotocol label switching (MPLS)-based network and believed this structure represented an unacceptable outage risk with respect to its centralized phone system.

Like many retailers, this bookseller views voice as a mission-critical application. Every call represents revenue. Customers routinely call stores to check on whether books are available, in-stock, or can be ordered. The bookseller’s small IT staff had been managing a centralized phone system located in a data center, and its individual locations and distribution center were connected via a 1.5 meg MPLS line.

The retailer worried that if the network went down, voice access to each location, as well as to the distribution center, would be impacted.

CBTS delivers network solution for retailer

CBTS helped the retailer replace its MPLS-based voice system with a redundant voice solution that supports multiple locations. CBTS recommended a multi-faceted network solution for this retailer.

  • Unified Communications as a Service(UCaaS), which is a cloud-based, fully hosted-communications and collaboration solution. UCaaS is scalable and flexible, so it can evolve and change as a business evolves and changes. Clients can easily view the solution via a web-based dashboard.
  • Software-Defined Wide-Area Network (SD-WAN) to support and enhance Unified Communications as a Service, plus Network as a Service. Cloud delivered SD-WAN is a revolutionary, agile platform to deploy, manage, and monitor hybrid public, private, wireline, and wireless networks. NaaS, meanwhile, eliminates the need for MPLS and has increased bandwidth at the retailers’ locations from 1.5 megs to a minimum of 50 megs.

This solution supports the retailer’s voice needs, and also provides value-added benefits such as faster network speeds and increased bandwidth at every location to support services such as Wi-Fi. The retailer’s small IT staff now has additional time to focus on new initiatives, and benefits from working with a single vendor.

Retailer receives desired business outcomes

Webex Calling, Microsoft Teams Voice, SD-WAN, and NaaS are providing the right network solution for this retailer that is dependable, reliable, and cost-effective for all of its locations and distribution center. CBTS professionals monitor and manage the solution 24x7x365, providing the retailer with satisfaction and peace of mind.


Learn more

Retail’s biggest conference, NRF, kicks off Jan. 13, and CBTS will be well-represented, leading with UCaaS, NaaS, and SD-WAN solutions.


Subscribe to our blog