Retailers require advanced digital solutions to stay competitive in today’s fast-paced environment. These businesses face challenges including inadequate infrastructure and ever-evolving security concerns. Only those that diligently test and implement the most innovative retail technology solutions will succeed.
Retailers collect a wide range of information from both internal and external sources. To remain relevant in today’s omnichannel retail marketplace, these merchants must adopt reliable, secure, and efficient data management solutions, such as backup storage, network monitoring, and infrastructure security. This will ensure retailers can collect, analyze, and optimize their data for retail technology initiatives both now and in the future.
In today’s ever-changing technology environment, retailers must leverage retail technology more than ever to protecting customer data. Across the country, retailers spend millions of dollars each year on data security, whether they are installing extensive firewalls or hiring cybersecurity experts.
The good news is that most retailers want to be proactive. The National Retail Federation recently reported that by the end of 2019, 80 percent of retailers expect to adopt point-to-point encryption, which protects credit card data during transmission. Additionally, 89 percent of retailers say they will adopt tokenization, which protects information stored in databases.
CBTS offers proven data protection services that ensure retailer data is neither lost nor compromised:
More and more retail technologies are adopting cloud-based technology for inventory tracking and management, orders, shipping information, and more. By implementing cloud computing, retailers can reduce the costs of software development, maintenance, and staffing while delivering products and services at a much faster rate while monitoring data in real time. CBTS can assist businesses in migrating their infrastructure and applications to the cloud.
The benefits of moving retail technology to the cloud include:
With the advent of mobile shopping and widespread wireless connectivity, consumers expect friction-free retail technology. For example, shopping trends indicate that consumers desire a faster checkout experience and more digital payment options.
Therefore, to remain competitive, merchants need to both respond to customer demands and predict their future needs by having the most advanced systems and solutions. The success of retail businesses is directly related to their ability to successfully leverage emerging client-first technology.
Therefore, best-in-class retailers must ensure they have the proper architecture for their network infrastructure.
UCaaS (Unified Communication as a Service), Network as a Service (NaaS), and Software Defined-Wide Area Network (SD-WAN) enhance the connectivity and collaboration capabilities of retail technology:
Advanced call reporting and analytics are examples of retail technology that give retailers the ability to make business decisions based on call volumes. Imagine how much potential business could be lost due to inadequate staffing. Missed calls mean missed chances at making sales; however, knowing about that problem gives you the opportunity to reverse those losses. If your phone system goes down or if hold times are high because of unknown issues, your business will be dependent on how quickly your IT staff can troubleshoot the problems. With CBTS, your mission-critical phone systems are always on and our IT staff is there for you 24x7x365.
Retailers can access real-time call reporting and analytics data to make instantaneous business decisions based on call volumes. These decisions include increased or decreased staffing, transferring business from phone to in-person or online channels, and investigating IT issues that might cause higher wait times.
Call reporting and analytical tools take the guesswork out of call center management and alleviate worries of missed calls and lost customers. Retailers can use this retail technology to monitor calls across multiple locations and run customized reports on a wide variety of key metrics.
Customer satisfaction requires a connected, digital experience that incorporates voice, video, and written communications. To succeed, retailers must deliver a contact center that delivers a reliable and continuous customer experience.
CBTS provides contact center as-a-service solutions that scale, reduce complexity, and free IT departments from daily maintenance. The benefits of this retail technology include:
For any size business, contact center as a service provides a seamless omnichannel customer experience whether it’s through web, email, chat, or social customer interactions.
A partnership with CBTS ensures merchants can deploy world-class retail technology that will enable them to thrive in the years to come. These offerings include:
Check out our eBook on the retail industry: How Cloud Computing is Revolutionizing Retail