Four advantages food service enterprises can gain from UCaaS for retail

March 23, 2022
Matt Douglass
Sr. Director Sales Engineering

Next-generation communications functionality isn’t just for the high-technology corporate sectors. Customer-facing verticals such as the food service industry can benefit equally from a unified communications as-a-service (UCaaS) solution just as much as an enterprise serving six-figure clients.

By modernizing in-store Wi-Fi capabilities, seamlessly networking brick-and-mortar locations and mobile applications, and layering in an up-to-date IT support platform to manage it all, restaurants can leverage UCaaS to transform their forward-facing digital footprint for the next generation.

Below are a few of the ways UCaaS can deliver the same benefits for your food service organization:

To offer your customers a truly modern and satisfying experience that will keep them from coming back, aim for the following benchmarks made possible through UCaas for retail:
  • Continuous and reliable connectivity with a high quality of service.
  • A customer-friendly in-store Wi-Fi experience.
  • High-end threat detection measures in every store.
  • A monthly managed service model that keeps expenses low.

Why reliable communications are crucial for the food service vertical

In a fast-paced, customer-facing environment, losing connectivity can very easily lead to a loss of business. When customers expect service quickly and conveniently, every dropped or disconnected phone call represents lost revenue. That’s why call quality of service (QoS) and circuit failover are key factors in a UCaaS for retail transformation. By protecting each individual telephone order with UCaaS, organizations can, in turn, prevent an avoidable loss in revenue.

Donatos restaurant uses UCaaS for retail

UCaaS for retail also delivers the tried and true key system functionality where on-hold customers show up as a blinking line on all phones. This visual representation of on-hold customers on every phone enables easier customer retrieval and simplifies employee training.   

Cloud-based call queuing is another valuable tool for food service enterprises. During particularly busy times, such as holidays or sporting events, cloud-based call queuing—along with a branded hold message—can put customers at ease and address their orders efficiently. UCaaS for retail can also enable these on-hold calls to be answered from any networked device without complex call park procedures or pickup codes, making the entire system intuitive and user-friendly.

Ensure a memorable in-store experience with UCaaS for retail

Modern customer service standards indicate that simply providing a product or service isn’t enough; guests expect to feel welcome in your place of business, and that means offering a well-provisioned guest Wi-Fi network. Through UCaaS for retail, food service enterprises can not only provide a secure, family-friendly Wi-Fi experience for restaurant patrons, they can also implement branded sign-on pages and rate limits to maintain bandwidth limits and keep guests engaged.

Protect your enterprise with next-gen threat detection

Another critical component for network modernization is the addition of a unified threat management (UTM) firewall at individual storefronts­—in this way, UCaaS can deliver next-generation protection for your organization. Store-level UTM solutions provide application control, identity-based web filtering, and safe search features. A UTM can be supplemented by SSIDs and VLANs at the store level to maintain digital security across all guests, employees, point-of-sale terminals, visiting vendors, and any other devices in the building.

Also read: SD-WAN: The perfect prescription for CIOs’ pharmacy network challenges

Keep expenses under control with a managed UCaaS solution

All of the above benefits can be delivered as a monthly expense with no capital costs required upfront, due to the CBTS UCaaS managed solution model. This service also includes 24x7x365 monitored support and even covers any necessary relocations, additional equipment, and service changes. Under the CBTS UCaaS for retail managed solution, your food service enterprise will enjoy greater control and transparency into its network while also freeing up resources to focus more on long-term strategic initiatives.

Contact CBTS for more information on how a managed UCaaS for retail solution can help your food service enterprise improve its customer experience.

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