Leverage franchise technology solutions to foster a satisfying customer experience

September 23, 2021
Kevin Johnston
Team Lead - Business Market Operations

The fast-casual restaurant business is no longer defined by simply serving meals with speed and convenience. Modern customers expect a comfortable and welcoming experience, from the time they order to when they leave the restaurant.

With this climate in mind, many corporate restaurant entities and franchise operators are investing in purpose-built technology solutions. These innovations take many shapes, but examples include app-based ordering systems, drive-through operations optimized by smart tablets, and more.

However, these tools are only as useful as the networks that power them. To make the most of cutting-edge customer service technology, corporate enterprises and franchise owners alike must improve their in-store networks. Managed Network as a Service (NaaS) by CBTS could be the ideal method for taking your business network to the next level.

Also read: Network solution for retailers delivers sales

Where franchise technology solutions are heading:
  • Restaurants are rethinking drive-through lanes, using networked mobile devices to process orders faster and instill brand loyalty.
  • In-store Wi-Fi is no longer optional—customers expect to be able to enjoy a steady Internet connection while they dine.
  • If your restaurant doesn’t offer the option of ordering through a streamlined web page or mobile app, you’re falling behind the pack.

What holds restaurant networks back

When foodservice organizations grapple with the issue of modernizing the networks that support their stores, roadblocks aren’t uncommon. Some enterprises struggle to cut through the entanglement of sluggish long-term contracts with multiple service providers. Others are held back by licensing agreements that can prove frustrating to break out of.

Another common trial faced by restaurants is the issue of network consistency. Corporate entities and even franchise owners often find it challenging to maintain consistent network performance across disparate locations.

These obstacles lead to one result: many restaurant enterprises and franchise owners face overwhelming difficulty in implementing advanced technology solutions.

Also read: Cloud technology in retail increases productivity

Modernizing restaurants with NaaS

Businesses of any size and vertical can benefit from the cost savings and high-end performance of NaaS by CBTS. However, foodservice organizations are uniquely positioned to drive results and reduce expenses with this managed solution. At the same time, they can position their brands for the next generation of franchise technology solutions.

Downtime can be deadly for restaurants, which is why CBTS works closely with clients to deploy NaaS on demanding deadlines. This means NaaS by CBTS quickly delivers tailored networks that offer consistent performance across multiple storefronts and devices. Moreover, around-the-clock support from CBTS means owners and managers can worry less about network upkeep and focus on serving customers.

NaaS is also built to be flexible and scalable. As businesses grow and add additional franchises, restaurant enterprises can rest assured that their networks will grow with them. This flexibility also means organizations can adjust and customize their networks on the fly with minimal disruption.

Also read: NaaS solution meets automobile retailer’s needs

Enabling the next generation of franchise technology solutions

The very concept of fast-casual restaurant service has taken on a new dimension. The customer experience is of high importance and modern customers expect convenience through technology as well. Capabilities such as checking the status of an order through a mobile app or table-mounted smart display are increasingly common. But these solutions need robust and reliable in-store networks to function.

With CBTS as your cloud networking provider, you can equip your restaurant with the conveniences your customers expect. At the same time, you can reap the rewards of lower networking expenses, simplified billing, dependable performance, and much more.

Read the full case study to learn how NaaS by CBTS prepared dozens of Arby’s locations to leverage new franchise technology solutions.

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