Future-facing companies understand communication and collaboration solutions are imperative in today’s work environment, even as they face challenges such as an increasingly mobile customer base and aging infrastructure. When it comes to effective communications solutions for retailers, the key is to connect all customer entry points and create a seamless experience across your entire company.
This benefits customers, who desire a consistent experience across different platforms, and businesses looking to collect and utilize customer data for merchandising. Retailers learn more about their targeted customers, and their demographic and purchasing data, through information from a variety of communications platforms. They also learn how customers behave online and the best ways to engage with targeted groups or individuals.
With a unified communications solution, retailers can:
UCaaS (Unified Communication as a Service), Network as a Service (NaaS), and Software Defined-Wide Area Network (SD-WAN) are important pieces in creating communications solutions for retailers, and enhance the connectivity and collaboration capabilities of communication technology:
For unified communication solutions to work, and benefit both companies and customers, retailers need a strong and reliable network. Oftentimes, when companies add functions such as cloud computing, social media, and mobile technology, they strain their network capacity, slowing performance.
CBTS offers Ethernet services, dedicated network access, managed Wi-Fi, and SIP/IP Trunking Services to ensure companies stay connected to customers at all times, maintaining customer loyalty and enhancing merchandising capabilities. With 24x7x365 monitoring and management, users can feel confident knowing their network remains operational and their data stays protected. Retailers also minimize downtime, increase productivity, and enhance mobility. The network is available anywhere and everywhere with instant upload potential.
Retailers require a digital contact experience that includes voice, video, and written communications. To manage these contact points, retailers must provide a contact center that delivers an easy and reliable customer experience. These solutions include omnichannel web, email, chat, and social customer interactions and integrate with existing communications technologies.
Because CBTS understands that contact solutions often change, it offers contact center as-a-service solutions that scale but still meet the necessary demands without any hiccups.
If retailers want to remain competitive in today’s marketplace, they must provide customer-centric merchandising. To do this, they require strong and reliable communication and collaboration solutions that are scalable, yet easy to implement and use.
CBTS communication solutions provide management and monitoring services as well as the communication services themselves, ensuring businesses receive excellent service without oversight or interruption.
Retail’s biggest conference, NRF, kicks off Jan. 13, and CBTS will be well-represented, leading with UCaaS, NaaS, and SD-WAN solutions.