CBTS drives communications solutions for retailers

January 9, 2019
David Absalom
Director, Solution Design

Future-facing companies understand communication and collaboration solutions are imperative in today’s work environment, even as they face challenges such as an increasingly mobile customer base and aging infrastructure. When it comes to effective communications solutions for retailers, the key is to connect all customer entry points and create a seamless experience across your entire company.

This benefits customers, who desire a consistent experience across different platforms, and businesses looking to collect and utilize customer data for merchandising. Retailers learn more about their targeted customers, and their demographic and purchasing data, through information from a variety of communications platforms. They also learn how customers behave online and the best ways to engage with targeted groups or individuals.

What retailers can do with a unified communications solution

With a unified communications solution, retailers can:

  1. Continue to grow and evolve. Communications solutions can scale and change.
    • Integrate contact centers. Deliver a seamless multi-channel customer experience no matter how your customers want to reach you.
    • Advanced routing features. Route calls to other sites during times of peak volume. This is also a necessary feature for retail chains that have locations operating in different time zones.
    • Informative store analytics. Analyze the data collected to recognize call volumes as well as the amount of missed calls your business is experiencing. By analyzing the call data, your business is able to better understand staffing needs and customer experience issues that may be occurring.
  2. Reduce costs. Retailers spend less money on buying and maintaining aging infrastructure and pay only for the technology they use.
  3. Implement new products and features faster and more efficiently. Integrated communications solutions allow businesses to roll out new updates and applications almost instantaneously.
  4. Enhance visibility. Retailers are able to view their personalized suite of solutions 24x7x365.
  5. Maintain agility. Modern businesses must be able to adapt to changes instantaneously.

UCaaS, NaaS, and SD-WAN enhance communication capabilities

UCaaS (Unified Communication as a Service), Network as a Service (NaaS), and Software Defined-Wide Area Network (SD-WAN) are important pieces in creating communications solutions for retailers, and enhance the connectivity and collaboration capabilities of communication technology:

  • UCaaS allows retailers to operate on-demand communications and applications as a utility service, providing business agility, scalability, informative analytics, and cost-effectiveness to encourage innovation and growth. Through a partnership with CBTS, retailers save both time and money by eliminating upfront costs. UCaaS solutions include VoIP, collaboration, mobile solutions, chat/presence, messaging, web conferencing, audio conferencing, contact center solutions, third party integrations, and more.
  • NaaS is a managed cloud service that includes Auto VPN, security, switching, and Wi-Fi. It can be integrated throughout various locations, allowing retailers to share a variety of resources, such as wireless connectivity. It also eliminates the need for expensive network resources, such as appliances, switches, and application delivery controllers. NaaS enables easy and cost-effective sharing of wireless connectivity, powerful analytics, and countless other network resources among all branches.
  • SD-WAN is a purpose-built enterprise solution that implements and maintains a high-performance WAN. With SD-WAN, merchandisers can maximize the use of costly MPLS connections or even replace MPLS entirely in favor of broadband. This minimizes delays over long distances and improves overall service quality, which is essential for businesses that need to constantly maintain their connection to customers via multiple platforms. It reduces the costs of private Internet connections such as multiprotocol label switching (MPLS) and coordinates UCaaS, LANs, SaaS applications, security systems, and private and public clouds, saving costs, improving voice and video communication, and regulating private and public networks.

Communications solutions for retailers require strong network backbone

For unified communication solutions to work, and benefit both companies and customers, retailers need a strong and reliable network. Oftentimes, when companies add functions such as cloud computing, social media, and mobile technology, they strain their network capacity, slowing performance.

CBTS offers Ethernet services, dedicated network access, managed Wi-Fi, and SIP/IP Trunking Services to ensure companies stay connected to customers at all times, maintaining customer loyalty and enhancing merchandising capabilities. With 24x7x365 monitoring and management, users can feel confident knowing their network remains operational and their data stays protected. Retailers also minimize downtime, increase productivity, and enhance mobility. The network is available anywhere and everywhere with instant upload potential.

Constant customer contact key to customer-centric merchandising

Retailers require a digital contact experience that includes voice, video, and written communications. To manage these contact points, retailers must provide a contact center that delivers an easy and reliable customer experience. These solutions include omnichannel web, email, chat, and social customer interactions and integrate with existing communications technologies.

Because CBTS understands that contact solutions often change, it offers contact center as-a-service solutions that scale but still meet the necessary demands without any hiccups.

Communications solutions critical in modern business environment

If retailers want to remain competitive in today’s marketplace, they must provide customer-centric merchandising. To do this, they require strong and reliable communication and collaboration solutions that are scalable, yet easy to implement and use.

CBTS communication solutions provide management and monitoring services as well as the communication services themselves, ensuring businesses receive excellent service without oversight or interruption.

Learn more

Retail’s biggest conference, NRF, kicks off Jan. 13, and CBTS will be well-represented, leading with UCaaS, NaaS, and SD-WAN solutions.

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